THE ROOT IDEA MISSION
Lead Confidently, Minimize Risk, & Help You Realize the Full Value of What AI Can Do For Your Business.
Our Purpose, Your Progress
Root Idea exists to help business leaders move from AI theory to execution — without the overwhelm. Our mission is to ensure AI isn’t just another initiative, but a practical lever for growth, alignment, and innovation. We believe success depends not just on the technology, but on the clarity of vision, the readiness of teams, and the strength of governance behind it. That’s where we come in.
Our Proven Approach
REDUCING AI ADOPTION RISK
At Root Idea, we take a holistic approach to minimizing the risks that derail AI initiatives. We align strategy, technology, and people from day one—ensuring your AI efforts are grounded in business goals, supported by clear governance, and embraced by your teams. With decades of enterprise transformation experience, we help you avoid costly missteps and move forward with confidence.
Meet Our Team
We’re a cross-disciplinary team of strategists, technologists, change managers, and enterprise transformation veterans. What unites us? A shared commitment to practical, business-first AI implementation. We’re not here to chase trends—we’re here to help leaders make smarter decisions, faster.
MICHAEL
Data Systems & Technology Consultant
ILANA
Change Management & Strategy Consultant
![TJones Artist Headshot 1[1] Clyde Calhoun.png](https://static.wixstatic.com/media/0218e3_3bf9c889cccf4f54963ac703db008916~mv2.png/v1/crop/x_396,y_0,w_998,h_1000/fill/w_199,h_199,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/TJones%20Artist%20Headshot%201%5B1%5D%20Clyde%20Calhoun.png)
TA KISHA
Change Management & Strategy Consultant
KEITH
ISO Compliance & IT Security Consultant
JACKIE
Strategy and L&D
Consultant
NEAH
Administration & Customer Coordination
We’re a cross-disciplinary team of strategists, technologists, change managers, and enterprise transformation veterans. What unites us? A shared commitment to practical, business-first AI implementation. We’re not here to chase trends—we’re here to help leaders make smarter decisions, faster.
Discover our Process
WHAT IT'S LIKE TO WORK WITH US
We’ll guide you through a structured, collaborative process designed to reduce risk and deliver real results. From discovery through continuous improvement, we align with your stakeholders, design a strategy that fits your business, and implement meaningful change across people, processes, and leadership. Each phase has clear deliverables—from executive briefings to sustainability plans—so you always know what to expect and how it drives impact. This isn’t theory—it’s a practical path to lasting transformation.